Google Search Console (GSC) is one of the most powerful free tools offered by Google to monitor, maintain, and improve your website’s overall health. Whether you are a digital marketing agency, a website development company, or even the best performance marketing agency in India, Google Search Console helps ensure your site is performing well in Google Search. It also provides valuable insights that even the Best SEO agency in India relies on to boost rankings, fix issues, and optimize content.
In this article, you’ll learn how to use Google Search Console effectively for checking and improving your website’s health.
1. Add and Verify Your Website
Before accessing GSC insights, you must add and verify your website.
Steps:
- Visit Google Search Console.
- Choose “Domain” or “URL Prefix.”
- Verify ownership using DNS records, HTML file upload, Google Analytics, or Google Tag Manager.
Verification ensures that only authorized individuals—including teams from a digital marketing agency or a website development company—can access the website’s data.
2. Monitor Website Performance
The “Performance” section shows how your website appears in Google search results.
Key metrics:
- Clicks – Total clicks from Google Search.
- Impressions – How often your site appears in search results.
- CTR (Click-Through Rate) – The percentage of users clicking your result.
- Average Position – Your ranking in search results.
A Best SEO agency in India uses this section daily to understand which keywords drive traffic, which pages are underperforming, and where optimization is needed.
How it helps website health:
- Identify pages losing traffic.
- See ranking drops quickly.
- Optimize pages with low CTR but high impressions.
3. Check Index Coverage Report
The Index Coverage Report is one of the most important sections in Google Search Console for website health.
What it shows:
- Indexed pages
- Errors
- Warnings
- Excluded pages
Common issues include:
- Server errors (5xx)
- Redirect errors
- Crawled but not indexed
- Blocked by robots.txt
Fixing these issues ensures Google can properly crawl and index your website. This is critical for a website development company to ensure the technical foundation is solid.
4. Fix Mobile Usability Issues
Mobile responsiveness is now a major ranking factor.
Google Search Console shows common mobile issues such as:
- Text too small to read
- Clickable elements too close
- Content wider than screen
For any digital marketing agency or best digital marketing agency Hyderabad, mobile optimization is essential because most users browse through smartphones.
How it improves website health:
- Enhances user experience
- Reduces bounce rate
- Boosts rankings on mobile searches
5. Inspect URLs for Errors
The URL Inspection Tool allows you to check the health of individual pages.
You can:
- See if the page is indexed
- Request indexing
- View coverage and mobile usability issues
- Check last crawl date
A Best SEO agency in India uses this while publishing new blog posts or landing pages to speed up indexing and identify issues immediately.
6. Analyze Core Web Vitals
Core Web Vitals measure loading speed, responsiveness, and visual stability.
They include:
- LCP (Largest Contentful Paint)
- FID (First Input Delay) — now replaced by INP
- CLS (Cumulative Layout Shift)
This section highlights pages that load slowly or provide a poor user experience. A best performance marketing agency in India monitors these metrics because they directly affect conversions and ad performance.
7. Monitor Security Issues
Google Search Console alerts you if:
- Malware is detected
- Your website is hacked
- Unsafe content appears
For any business, especially a website development company, ensuring a secure website is crucial for trust and SEO.
8. Track Backlinks
Backlinks play a major role in SEO.
GSC shows:
- Who is linking to your website
- Most linked pages
- Anchor texts
A digital marketing agency uses this report to analyze backlink quality and remove harmful ones.
9. Submit Sitemaps
Submitting your XML sitemap helps Google understand your website structure and index it faster.
How it helps:
- Ensures new pages are quickly discovered
- Helps pages that were previously not indexed
- Improves overall crawlability
Any website development company should submit a sitemap immediately after launching a new website.
10. Discover Manual Actions
If Google penalizes your website for spammy practices, you will see it under the “Manual Actions” tab.
This is crucial because unresolved penalties can destroy rankings.
The Best SEO agency in India constantly checks this to ensure the site follows Google’s guidelines.
Conclusion
Google Search Console is an essential tool for maintaining website health and growth. Whether you’re working with a digital marketing agency, the best digital marketing agency Hyderabad, the best performance marketing agency in India, or a professional website development company, GSC provides all the insights needed to optimize performance, enhance SEO, and fix technical issues.
By regularly monitoring performance, indexing, mobile usability, Core Web Vitals, and security issues, you can ensure your website stays strong, visible, and ready to rank higher in Google search results.
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