Digital Marketing

Contribution Margin Ratio

Contribution Margin Ratio Explained: What It Is and How to Improve Yours

Digital Marketing /

Contribution Margin Ratio: In today’s competitive business world, understanding your profitability metrics is essential for making smarter decisions. One such metric that often gets overlooked is the Contribution Margin Ratio (CMR). Whether you run a small eCommerce store, a SaaS startup, or even a digital marketing agency, knowing your contribution margin ratio can help you […]

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Data Centric Approach

Ditch the Guesswork: Data Centric Approach to Media Planning and Budgeting

Digital Marketing /

Data Centric Approach: In today’s competitive digital landscape, businesses cannot afford to rely on guesswork when it comes to media planning and budgeting. The old way of allocating ad spend based on intuition or outdated benchmarks often results in wasted resources and missed opportunities. A data-centric approach ensures that every rupee or dollar spent delivers

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What Is Substack

What Is Substack? How to Go From Zero to Paid Subscribers

Digital Marketing /

What Is Substack: In the digital age, creators and businesses are constantly looking for effective platforms to reach their audience directly without relying on social media algorithms. One such platform that has gained immense popularity is Substack. Whether you’re a writer, podcaster, or even a digital marketing agency, Substack allows you to create, distribute, and

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Target Audience

Find Your Target Audience: 6-Step Framework & Examples

Digital Marketing /

Target Audience: In today’s competitive business environment, reaching the right audience is more important than ever. Businesses can no longer afford to market to everyone. Instead, they need to clearly define their target audience—the group of people who are most likely to purchase their product or service. Identifying your audience ensures better marketing ROI, stronger

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Marketing Funnel

Marketing Funnel: Stages, Tactics & Mistakes to Avoid

Digital Marketing /

Marketing Funnel: In today’s competitive digital landscape, businesses cannot rely on random marketing activities and expect consistent growth. A marketing funnel provides a systematic approach to guide prospects from the awareness stage to conversion and beyond. Whether you’re a startup, a small business, or a large enterprise, understanding the marketing funnel can help you build

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Amazon Vendor Central

What is Amazon Vendor Central? What You Need to Know

Digital Marketing /

Amazon Vendor Central: In the rapidly growing world of eCommerce, Amazon plays a pivotal role in shaping how businesses sell their products online. While many sellers are familiar with Amazon Seller Central, fewer truly understand Amazon Vendor Central—a platform designed for manufacturers, distributors, and brands that want to sell directly to Amazon as a wholesale

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Performance Based Marketing

Performance Based Marketing: Where to Start and How to Budget Smart

Digital Marketing /

Performance Based Marketing: In today’s competitive digital landscape, businesses no longer want to spend blindly on marketing campaigns without seeing measurable results. This is where performance-based marketing comes in. Instead of paying for impressions or vague brand exposure, you only pay when specific actions—such as clicks, leads, or sales—are achieved. This approach ensures that every

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Manufacturing Marketing

Manufacturing Marketing: Tactics to Try & Examples to Spark Ideas

Digital Marketing /

Manufacturing Marketing: Marketing in the manufacturing industry has changed dramatically in the last decade. Traditional methods like trade shows and print ads are no longer enough to attract today’s buyers. Modern customers—whether B2B or B2C—begin their journey online, researching products, suppliers, and case studies before ever speaking with a sales team. This shift means manufacturers

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4 Ps of Marketing

4 Ps of Marketing: Definition How To & Examples

Digital Marketing /

4 Ps of Marketing: Marketing is the backbone of every successful business, whether it’s a startup, an e-commerce store, or a well-established brand. One of the most fundamental frameworks in marketing is the 4 Ps of Marketing—Product, Price, Place, and Promotion. Businesses, from a digital marketing agency to a website development company, use this model

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Email Marketing for Beginners

The Complete Guide to Email Marketing for Beginners

Digital Marketing /

Email Marketing for Beginners: In today’s fast-paced digital world, businesses are constantly searching for ways to connect with their customers in a meaningful and cost-effective way. Email marketing remains one of the most powerful tools in the arsenal of any digital marketing agency. Whether you are a startup, an eCommerce store, or a service-based business,

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